Factors affecting career choice among undergraduate in School of Business Management in Universiti Utara Malaysia, Sintok, Kedah

One of the critical aspects of an individual’s life is career choice as a career chosen will determine the role pattern need to be played by the individual in the society in the future and the
career choice is one of the important processes in life. The aim of this study is to investigate the
factors that influencing the career choice of the students. This study is to focus on undergraduate
students of Schools of Business Management (SBM) in Universiti Utara Malaysia, Sintok, Kedah. Undergraduate students were chosen because the right upon graduation, they were the one who will be dealing with the decision on career choice. A total number of 350 students responded to the questionnaire. Statistical Package software for Social Science (SPSS) Version 22.0 was used to analyze the collected data. Reliability analysis, multiple regression and correlation were applied to this study. Pearson correlation analysis results showed that the influence of parents, personal interests and career adaptability consider have a positive relationship to career choices. Moreover, the results of regression analysis showed that the career adaptability exerted great influence on the career choice than parents and personal interest
considerations. Recommendations for further study in the future in order to investigate other
important factors that influence students’ career choice.