Kepuasan pelajar terhadap perkhidmatan di Pusat Budaya dan Seni (PBS) Universiti Utara Malaysia (UUM)

Customer satisfaction is an important and critical issue to ensure the comfort of its customers in
an organization. Students act as a client to an educational institution has its own requirements
that must be met by the management of the institution. The objective of this study was to
determine the level of student satisfaction with the services offered by the Center for Culture and
Arts (PBS), Universiti Utara Malaysia (UUM) selected based on several factors such as
location, access, service staff and the service .. The sample is student- UUM students involved in
cultural activities and to seek the services of the Centre for culture and Arts (PBS) as many as
102 people. Questionnaires were distributed using sampling techniques for comfort (convenience
sampling). While the design of this study used a qualitative approach. The questionnaire used as
an instrument to obtain research data. Data were analyzed using percentage, frequency, mean
and standard deviation using the Statistical Package for Social Sciences (SPSS). Results from the analysis of the data showed that the level of student satisfaction with the service provided is
moderately good. The findings of this study can be a guide to the management to make improvements in enhancing the quality of services provided to students.