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Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.

Zhariani, Sehu Mohamad (2016) Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok. Masters thesis, Universiti Utara Malaysia.

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Abstract

Various studies have been conducted involving the consumption of fruit and vegetables and the factors influencing the consumption of fruits and vegetables. Therefore, this study is seen as crucial to determine the factors that influence the consumption of fruits and vegetables among students, especially students of University Utara Malaysia. A total of 450 respondents were chosen among the UUM students themselves who have various backgrounds. Data collected were analysed using SPSS version 22.0 software by selecting the appropriate number of tests in this study which is normality, reliability, correlation and multiple linear regressions. Results showed that 152 respondents consume fruits and vegetables every week. While 92 respondents were taken 2 times a week, 123 respondents only take once a month and 14 respondents had never consume it. In addition, the findings also show that the marketing mix; product, price, place and promotion has a significant positive relationship and knowledge have a negative relationship and no significant with attitude in fruit and vegetables consumption among students of UUM.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Fruit and vegetables consumptions, attitude, marketing mix, knowledge
Subjects: H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
Divisions: School of Business Management
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 22 Jan 2017 10:12
Last Modified: 22 Jan 2017 10:12
URI: http://etd.uum.edu.my/id/eprint/5991

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