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Factors influencing perception of international students towards mobile operators

Messaoud, Belhimer (2017) Factors influencing perception of international students towards mobile operators. Masters thesis, Universiti Utara Malaysia.

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Mobile phones often recognized as an invention technology that facilitate interaction among students. The number of international students studying in Malaysian institution of higher education is continuously growing. The vast numbers of international students in Malaysia has contributed not only to the country's education sector, but the telecommunication industry as well. This research examines the influence of international call rate, promotion and service quality on perception international students towards mobile service providers in Malaysia. This study focuses on international students in UUM. A total of 360 questionnaires was distributed to international students in UUM, Sintok. 271 completed questionnaires were to test the hypotheses listed in this research. The study has demonstrated that there exist a relationship between factors as international call rate, promotion, service quality and level of perception of international students. The findings offer this several implications on how managers of mobile phone service providers can target international students, as well as use it as feedback to improve strategy marketing programs.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Perception, international students, international call rate, promotion, service quality
Subjects: H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 31 Jul 2017 10:05
Last Modified: 31 Jul 2017 10:05
URI: http://etd.uum.edu.my/id/eprint/6446

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