Factors Influencing The Purchased Of Products Or Services Through The Internet

Internet shopping has received considerable attention in the popular issue as the future of in-home shopping. The Decision to attend for shopping behavior is a complex and many factors will significantly influence the consumer
choice between a retail store and lnternet shopping mall. The probability of adopting Web retailing by private lnternet users may depend on, not only the characteristics of the products and services being marketed, but also the
other characteristics of the consumers who see the Web as a viable option for their retailing activity. In this paper, the main aim of the study is to investigate what the factors influencing the purchased of product or service through the lnternet. The multistage factors that requires the consumer to consider such factors as shopping experience, time consideration, price perception, desire for comfort, risk perception and safety and security concern. A total of 160 consumer from various level in the Kuala Lumpur were selected as a respondents of the study.
Correlation analysis were used to seek for the significant relationship between the choice decision the variables and also to seek for the significant relationship between the demographic profile and the choice decision to
purchased product or services through internet. The Descriptive analysis also used to see the percentage and standard deviation for each factors. The result showed that all of the factors such as shopping experience, time
consideration, price perception, desire for comfort, risk perception and safety and security concern are significant at the consumer choice decision to purchased product or services through lnternet. The finding of this study in general will be beneficial to consumer to make a choice for purchased product or services either through lnternet or in-store based on the factors above.