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Factors Influencing The Purchased Of Products Or Services Through The Internet

Noor Azlina, Kamarohim (2002) Factors Influencing The Purchased Of Products Or Services Through The Internet. Masters thesis, Universiti Utara Malaysia.

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Abstract

Internet shopping has received considerable attention in the popular issue as the future of in-home shopping. The Decision to attend for shopping behavior is a complex and many factors will significantly influence the consumer choice between a retail store and lnternet shopping mall. The probability of adopting Web retailing by private lnternet users may depend on, not only the characteristics of the products and services being marketed, but also the other characteristics of the consumers who see the Web as a viable option for their retailing activity. In this paper, the main aim of the study is to investigate what the factors influencing the purchased of product or service through the lnternet. The multistage factors that requires the consumer to consider such factors as shopping experience, time consideration, price perception, desire for comfort, risk perception and safety and security concern. A total of 160 consumer from various level in the Kuala Lumpur were selected as a respondents of the study. Correlation analysis were used to seek for the significant relationship between the choice decision the variables and also to seek for the significant relationship between the demographic profile and the choice decision to purchased product or services through internet. The Descriptive analysis also used to see the percentage and standard deviation for each factors. The result showed that all of the factors such as shopping experience, time consideration, price perception, desire for comfort, risk perception and safety and security concern are significant at the consumer choice decision to purchased product or services through lnternet. The finding of this study in general will be beneficial to consumer to make a choice for purchased product or services either through lnternet or in-store based on the factors above.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Electronic Commerce, Consumers, World Wide Web
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: Faculty and School System > Sekolah Siswazah
Depositing User: Mrs Hafiza Mohd Akhir
Date Deposited: 04 Nov 2009 02:44
Last Modified: 24 Jul 2013 12:08
URI: http://etd.uum.edu.my/id/eprint/657

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