Environmental knowledge sharing behaviour : the theory of planned behaviour

This study implemented Theory of Planned Behaviour in examining environmental knowledge sharing behaviour among the undergraduate Accounting students from Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia (TISSA-UUM). The aim of this study is to examine if the attitudes, subjective norms, perceived behavioural control and environmental knowledge will have impact on the intention and behaviour towards environmental knowledge sharing and whether the intention mediates the influence of attitudes, subjective norms, environmental knowledge and perceived behavioural control towards environmental knowledge sharing behaviour. Survey method research has been implemented by distributing 250 questionnaires to the accounting students of TISSA-UUM chosen as the respondents. The data collected was then analysed applying Partial Least Square (PLS) path modelling. The results from the study showed significant relationship between the variables tested which are attitude, subjective norms, possession of environmental knowledge, perceived behavioural control and intention to share environmental knowledge with their influence towards environmental knowledge sharing behaviour. The results indicated that all hypotheses constructed are supported. This study contributes to the knowledge sharing behaviour literature in terms of environmental knowledge sharing behaviour in the academics context especially from students‘ perspective.