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The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia

Sivasankari, Letchimanan (2017) The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia. Masters thesis, Universiti Utara Malaysia.

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Abstract

Over the past decade, there was an issue of dissatisfaction of funders with the performances of NPOs in which many parties have taken into account the importance of measuring the effectiveness and transparency of charities. This study focuses on investigation of NPOs effectiveness in Malaysia; hence the aim of this study is to investigate what would be the factors influencing the NPOs effectiveness in Malaysia. This study extends to a limited scope of the investigation of the NPOs effectiveness in Malaysia based on the study of a set of indicators of the effectiveness of NPOs such as; board performance, transparency and marketing practices. There are many contributions of this study to the funders and to the non-profit organizations itself. The sources of information for this study were gathered from both primary and secondary data. Research population selected for this study are the non-profit organizations registered under the Registry of Society (ROS) from the year 2013 to 2015 in Malaysia. Research findings supported the hypotheses positive relationship between transparency and non-profit organization effectiveness and positive relationship between broad performance and non-profit organization effectiveness with significant. While the hypothesis positive relationship between marketing practices and non-profit organization effectiveness was found with insignificant results

Item Type: Thesis (Masters)
Uncontrolled Keywords: Non-profit Organization, Transparency, Board Performance, Marketing Practices, Registry of Society
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mr. Badrulsaman Hamid
Date Deposited: 06 Jan 2019 01:01
Last Modified: 06 Jan 2019 01:01
URI: http://etd.uum.edu.my/id/eprint/6948

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