Information revelation and internet privacy on mobile social network site (Facebook): A case of undergraduate students in School of Business Management, UUM

This study was about information revelation and internet privacy on mobile social network focusing on Facebook as a most popular social media network. Data were collected using traditional method of questionnaire from a group of 150 undergraduate students in School of Business Management (SBM), UUM that are registered as Facebook user and having active Facebook account. Relationship between Facebook profile elements revelation (relationship status, birthday, education level, photo sharing, and real name) were tested with some other variable such as log on activity, network size, concern about internet privacy, and profile visibility using Crosstabulation and correlation test. Relationship between Facebook profile elements and demographic variable (age and gender) also tested using correlation test. After test has been done, there are significant relationship between education level revelation with personal network size and frequency of Facebook log in-