Ahmad Rafiq, Muda (2018) Growth strategy, entrepreneurial capability and business success of SMEs in Kedah. Masters thesis, Universiti Utara Malaysia.
s820344_01.pdf
Download (818kB) | Preview
s820344_02.pdf
Download (596kB) | Preview
Abstract
The purpose of this research is to investigate the business strategy and performance in Small and Medium-Sized enterprises (SMEs). The research focused on SMEs because of the importance of SMEs in the economy and the high percentage of them in the Malaysian business population. The present research examined the relationship between entrepreneurial capability, growth strategy and SMEs business success. The entrepreneurial capability consisted of entrepreneurial self-efficacy and improvisational behaviour, and growth strategy included product development strategy, market penetration strategy and market development strategy. This research used a survey methodology, then analysed by using a descriptive analysis, correlation and regression analysis. Findings showed that each independent variable had mixed results on SMEs business success. This study contributed to the flow of RBV and provided important contributions for practitioners in developing policies and strategies for business success among SMEs in Malaysia.
Item Type: | Thesis (Masters) |
---|---|
Supervisor : | Ahmad Arshad, Darwina |
Item ID: | 7319 |
Uncontrolled Keywords: | entrepreneurial capability, entrepreneurial self-efficacy, improvisational behaviour, growth strategy, product development strategy, market penetration strategy, market development strategy, business success |
Subjects: | H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property |
Divisions: | School of Business Management |
Date Deposited: | 31 Jul 2019 04:05 |
Last Modified: | 09 Aug 2021 03:35 |
Department: | School of Business Management |
Name: | Ahmad Arshad, Darwina |
URI: | https://etd.uum.edu.my/id/eprint/7319 |