Entrepreneurial orientation, market orientation, entrepreneurial networking and business performance of small business owners in Labuan Federal Territory

This study aimed to explore business performance of small business owners in Labuan Federal Territory. Accordingly, researcher has put forward three variables namely entrepreneurial orientation, market orientation and entrepreneurial networking as variables that influenced business performance of small business owners in Labuan Federal Territory. Data was collected using the questionnaire distributed to 75 small business owners in Labuan Federal Territory as respondents, but 70 usable data were gathered. This survey was analyzed via Statistical Package for Social Science (SPSS). Correlation test was used to identify the relationship between entrepreneurial orientation, market orientation, entrepreneurial networking and business performance. The multiple regression analysis was conducted to determine the influence of three variables towards business performance of small business owners. The finding showed that the level of entrepreneurial orientation, market orientation, entrepreneurial networking and business performance were moderately high. Pearson correlation analysis showed significant relationship between entrepreneurial orientation, market orientation and entrepreneurial networking towards business performance. Multiple regression analysis showed that entrepreneurial orientation has the highest influence on the business performance of small business owners in Labuan Federal Territory, followed by the market orientation and entrepreneurial networking. The study further
contributes to the existing body of knowledge in the field of entrepreneurship where similar studies are generally scarce. Finally, study limitations and suggestions for the small business owners and future research are provided and discussed.