Customer awareness on Islamic house financing in Malaysia

There are two types of financial assistance provided by financial institutions which are Islamic house financing and conventional housing loan. Nowadays, Islamic house financing have been used widely especially by Islamic banks in Malaysia. Thus, this study aims to look at the determinant factors that influence customer awareness towards Islamic house financing in Malaysia. A total of 623 sets of questionnaires were distributed and 414 safely returned by the respondents while only 400 sets were useable for this study. The data were analyzed by using the Statistical Package for the Social Science (SPSS) version 23 which using T-test, One-Way ANOVA, Pearson Correlation and Multiple Regressions. The results of this study indicated that there were significant differences between gender, race and educational level with customer awareness on Islamic house financing in Malaysia. The result also showed there were significant relationship between knowledge, social influence, religious obligation and perception with customer awareness towards Islamic house financing in Malaysia. The findings also found that determinant factors that affect customer awareness are knowledge and social influence. In order to spread the awareness to the society, more campaign should be done and more knowledge should be focus to the society especially the Islamic bankers.