Financial literacy among the students of Universiti Utara Malaysia

The objective of this study is to provide evidence of finance literacy among university students of Universiti Utara Malaysia. Data were collected from the students of the Universiti Utara Malaysia using a quantitative survey questionnaire design. The study adopted a systematic random sampling method to collect the data; the selected respondents were from the population of 27,529, students of Universiti Utara Malaysia. A total of 328, questionnaires were returned out of 357 giving a response rate of 91.8%. Partial Least Squares-Structural Equation Model (PLS-SEM) algorithm and bootstrap techniques were used to test the hypotheses of study. The findings provide support for most of the hypothesized relationships for the study. Specifically, there is significant positive relationship between family influence, peer group, demographic characteristics (Gender and Income) and financial literacy in Universiti Utara Malaysia. However, demographic characteristics (Study type) have no significant association with financial literacy. The outcome of this study provides significant contributions to parents, students, and researchers for further understanding the relationship between family influence, peer group, demographic characteristics and financial literacy in Universiti Utara Malaysia. The study recommends further research related to this area.