Investment decision making among Malaysian muslim and non muslim in Islamic unit trust funds

Islamic Unit Trust Funds (IUTF) is one of the investment products that offered by Islamic Capital Market (ICM) towards the investors. In other words, this investment products also known as alternative for the savings. Thus, this research was done by the researcher to investigate the factors that influenced the investment decision making among Muslim and non-Muslim in choosing Islamic Unit Trust Funds (IUTF). The total of 350 set of questionnaires is randomly distributed to the respondents. The data collected from the questionnaire was analyzed by using the software of Statistical Package for Social Science (Version 25) and smartPLS 3 for Partial Least Squares Structural Equation Modeling (PLS SEM) to determine the influence of demographic factors, Islamic financial literacy, religiosity, product knowledge, past performance, investment risk and sources of information in choosing IUTF for Muslim and-Muslim investors. The finding of the study revealed that all the independent variables such as demographic factors, Islamic financial literacy, religiosity, product knowledge, past performance and sources of information have positive relationship towards investment decision making in choosing IUTF except investment risk, while the most factor that differentiate between Muslim and non-Muslim investors is Islamic financial literacy. At last, more research literature related to this field is suggested need to be conducted for future research especially in Islamic financial products such as Islamic Unit Trust Funds (IUTF) in Islamic Capital Market.