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Perancangan Strategik : Kesannya Ke Atas Industri Kecil-Sederhana

Mohd. Fuad, Mohd. Noor (1997) Perancangan Strategik : Kesannya Ke Atas Industri Kecil-Sederhana. Masters thesis, Universiti Utara Malaysia.

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The purpose of this study is to determine the relationship between strategic planning and small-medium industry (SMI) performance. Past studies had shown that there were different views on the effects of strategic planning on firm’s performance. Methodology . This study involved descriptive research, which involved 60 SMI entrepreneurs whom were selected randomly. Out of this questionaires, only 48 could be used for analysis using crosstabulation and correlation analysis. Findings. It was found that the was no significant relationship between strategic planning and SMl’s performance. On the other hand, the study had shown that firm size was a decisive factor which influences firm’s performance. Conclusions and recommendations. The strategic planning has no important relationship with SMl’s performance. In other words SMI firms have to merge among them to increase their size so as to gain better performance and to be more competitive in future market.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Strategic Planning, Small-Medium Industry (SMI), Firms Performance
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: Faculty and School System > Sekolah Siswazah
Depositing User: Mrs Shamsiah Mohd Shariff
Date Deposited: 08 Dec 2009 00:52
Last Modified: 24 Jul 2013 12:09
URI: http://etd.uum.edu.my/id/eprint/912

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