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Design of a Web-based Marketing Application For Handicraft Operator in Kedah.

Abdulla, Abdusalam Abdulazez (2007) Design of a Web-based Marketing Application For Handicraft Operator in Kedah. Masters thesis, Universiti Utara Malaysia.

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Abstract

As Information Technology (IT) advancement is running at a remarkable pace,Malaysia has adopted it in various sectors such as manufacturing, banking, finance,telecommunication, and many more. E-marketing for Handicraft Industry (HI) in Malaysia is at its infancy level. In order for handicraft industry to be internet-based transactional,the research has suggested the development of an E-marketing system for Handicraft Industry in the light to generate higher value-added economy. Moreover, the study sought for handicraft industry in Malaysia to constantly adopt new technological innovations one way or another in order to improve or keep their efficiencies or competitive advantages in the country global business.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Information Technology, Computer, Marketing, Communication Technology, Information Management, Electronic Business
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: Faculty and School System > Sekolah Siswazah
Depositing User: Mr Husni Ismail
Date Deposited: 21 Jun 2009 07:19
Last Modified: 24 Jul 2013 12:05
URI: http://etd.uum.edu.my/id/eprint/98

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