UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
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Items where Author is "Adaobi, Oputa Elizabeth"

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Adaobi, Oputa Elizabeth (2018) The influence of international firms semiotic advertising efficacy on Gen-Y brand equity and purchase intent of smart phones. Masters thesis, Universiti Utara Malaysia.

This list was generated on Fri Dec 20 19:28:35 2024 +08.