UUM Electronic Theses and Dissertation
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Items where Author is "Arshad, Sana"

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Arshad, Sana (2023) The effect of consumer's need for uniqueness and emotional experience on brand pride: The mediating role of electronic word-of-mouth. Doctoral thesis, Universiti Utara Malaysia.

This list was generated on Mon Nov 18 15:36:54 2024 +08.