Items where Author is "Mughal, Muhammad Raza"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Mughal, Muhammad Raza (2023) Determinants of brand authenticity in the apparel industry of Pakistan: moderating role of entrepreneurial marketing. Doctoral thesis, Universiti Utara Malaysia.