Items where Author is "Nur Shazzana, Ahmad Shaker"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Thesis
Number of items: 1.
Thesis
Nur Shazzana, Ahmad Shaker (2015) The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands. Masters thesis, Universiti Utara Malaysia.