UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia

Sharifah Husna Ayuni, Sh Hayazi (2022) The determinants of intention to purchase halal food products among non-Muslim consumers in Malaysia. Masters thesis, Universiti Utara Malaysia.

[thumbnail of depositpermission_s827837.pdf] Text
depositpermission_s827837.pdf
Restricted to Repository staff only

Download (108kB) | Request a copy
[thumbnail of s827837_01.pdf] Text
s827837_01.pdf

Download (723kB)

Abstract

The expanding request on halal product in many countries all around the world in general enlarge the investigation about halal operation as of late as the aftereffect of quickly developing populace of Muslims around the world that amplified size of halal
markets. Malaysia was one of the countries that established a halal centre in 2006 in response to the rapid growth of the global halal industry. This study examines the relationship between the product quality, product price, product availability, product ingredients, product awareness, product safety and the intention to purchase by non-Muslim consumers in Malaysia by using a sample of 135 undergraduate students in Universiti Utara Malaysia which comes from various states in Malaysia. The results of the study show evidence product quality, product availability and product safety
are factors that have significant in relation toward the intention to purchase halal food products among non-Muslim consumers

Item Type: Thesis (Masters)
Supervisor : Bohari, Abdul Manaf and Mohamed Elias, Ezanee
Item ID: 10061
Subjects: H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
Divisions: School of Business Management
Date Deposited: 21 Nov 2022 04:36
Last Modified: 21 Nov 2022 04:36
Department: School of Business Management
Name: Bohari, Abdul Manaf and Mohamed Elias, Ezanee
URI: https://etd.uum.edu.my/id/eprint/10061

Actions (login required)

View Item
View Item