The Impacts of E-Business, E-Negotiations and Trust Building on E-Agribusiness Performance.

The topic of this paper is "The impacts of e-business, e-negotiation and trust building on e-agribusiness performance". The main purpose of this study are to investigate the factors affecting the e-business and e-agribusiness performance, to-investigate the influence of e-negotiations in improving e-agribusiness performance, to investigate the factor of trust that can influence the e-agribusiness performance and to determine the interaction of e-business, e-negotiation, and trust building in e-agribusiness performance. This study was conducted among fifty Master of Business Administration (MBA) students in University Utara Malaysia only. The finding obtained from this study indicated that there was a significant (2 tailed significant) relationship between independent variables (e-business, e-negotiation, and trust building) and dependent variable (e-agribusiness performance). In
sum, the result obtained from this study indicated that four hypotheses tested in this study were accepted.