Analisis kesantunan berbahasa berdasarkan gender dalam komen di laman media social facebook

Language politeness is the use of good and polite language when communicating. The practise of polite language is emphasised in the community to avoid conflicts and misunderstandings. Nowadays, the issue of language etiquette is often discussed, especially the use of language on social media sites. Due to this matter, this research was conducted to examine the use of polite language based on gender in comments on Tan Sri Muhyiddin Yassin's Facebook social media page regarding the announcement of the implementation of the MCO in Malaysia. Comments are studied based on two elements, namely language politeness and language impoliteness. The researcher used a qualitative approach and text analysis method to study and analyse the data by using Leech's Politeness Principles (1983) and Culpeper's Impoliteness Strategy Theory (1996). The results of the study found that expressions of impoliteness were used more by Facebook users by 54.69% compared to expressions of polite language (45.31%). In addition, the use of polite expressions based on gender shows that the female group recorded the highest use of polite maxims compared to the male group. As for the use of impolite expressions, men use more impolite expressions, coarse language, and have elements of metaphor or sarcasm than women. In conclusion, it was found that language politeness through posting comments on Facebook does not show a significant gap between the use of polite and impolite expressions among social media users.