UUM Electronic Theses and Dissertation
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Factors influencing awareness of saving behaviour among international Islamic University Malaysia (IIUM) students.

Hamid, Ami Amira (2020) Factors influencing awareness of saving behaviour among international Islamic University Malaysia (IIUM) students. Masters thesis, Universiti Utara Malaysia.

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Abstract

This study examines the factors influencing the awareness of saving behaviour. The study used the theory of planned behavior (TPB) (Azjen 1991) as its foundation in selecting variables. Variables extracted from the theory are attitude, perceived behavioral control,
and subjective norms. There is additional variable is included in this study which is promotion. The study focuses on the awareness on saving behaviour among IIUM students. The study employed a quantitative type of research using questionnaires distributed to 124 respondents. The result shows that all variables are significant in
influencing the awareness of saving behaviour. This also proved that TPB model including the additional variable accurately predicts the factors influencing saving behaviour.

Item Type: Thesis (Masters)
Supervisor : Abu Bakar, Nashirah
Item ID: 10275
Uncontrolled Keywords: saving, awareness, Theory of Planned Behaviour (TPB)
Subjects: H Social Sciences > HG Finance
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 06 Feb 2023 01:28
Last Modified: 06 Feb 2023 01:28
Department: Othman Yeop Abdullah Graduate School of Business
Name: Abu Bakar, Nashirah
URI: https://etd.uum.edu.my/id/eprint/10275

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