Hendrita, David (2023) Malaysian baby boomer’s purchase intention through e-commerce platform post Covid-19. Masters thesis, Universiti Utara Malaysia.
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Abstract
baby boomers, facilitating condition, price value, habit
| Item Type: | Thesis (Masters) |
|---|---|
| Supervisor : | Mustapa, Azrain Nasyrah |
| Item ID: | 10672 |
| Uncontrolled Keywords: | baby boomers, facilitating condition, price value, habit |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | School of Business Management |
| Date Deposited: | 16 Oct 2023 06:04 |
| Last Modified: | 16 Oct 2023 06:04 |
| Department: | School of Business Management |
| Name: | Mustapa, Azrain Nasyrah |
| URI: | https://etd.uum.edu.my/id/eprint/10672 |
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