UUM Electronic Theses and Dissertation
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The influence of rewards towards job satisfaction among customer service employees

Niresha, Rajan (2023) The influence of rewards towards job satisfaction among customer service employees. Masters thesis, Universiti Utara Malaysia.

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Abstract

This study is conducted to determine the influence of rewards towards job satisfaction among customer service employees. the reward variable that will be asses is the promotional opportunities, job recognition and operating procedures, which represents the independent variable of this study. The relevance of these variables has been affirmed based on a few different underpinning theories namely Maslow’s Theory of Motivation, Herzberg’s Theory of Motivation and Alderfer’s ERG model. This study has been conducted through Daythree Business Services Sdn Bhd with 228 respondents across Subang, who are involved in customer service-related roles. The data has been collected in a form of a questionnaire which has been uploaded and distributed through Google Forms, and the responses are then analysed using the Statistical Package for the Social Science (SPSS). To verify the significance of the independent variables towards job satisfaction, a few different analyses such as Cronbach’s Alpha reliability test, Pearson’s Correlation Analysis, and Multiple Regression Analysis. The Cronbach’s Alpha reliability test will determine the reliability strength of the collected data, in which all three variables are between a ‘good’ to ‘strong’ level of reliability. Pearson’s Correlation Analysis proves that all three variables have a ‘strong’ and positive correlation with job satisfaction. Multiple regression analysis proves that the independent variables have significant influences on job satisfaction.

Item Type: Thesis (Masters)
Supervisor : Hassan, Zuraida
Item ID: 10684
Uncontrolled Keywords: Promotional opportunities, job recognition, operating procedures
Subjects: H Social Sciences > HF Commerce. > HF5549-5549.5 Personnel Management. Employment
Divisions: School of Business Management
Date Deposited: 16 Oct 2023 06:09
Last Modified: 16 Oct 2023 06:09
Department: School of Business Management
Name: Hassan, Zuraida
URI: https://etd.uum.edu.my/id/eprint/10684

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