UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions

Khorsheed, Nahlah Nafea (2023) Persuasive strategies: Kurdish national identity construction on Rudaw portal and its impact on receptions. Doctoral thesis, Universiti Utara Malaysia.

[thumbnail of permission to deposit-not allow-s903740.pdf] Text
permission to deposit-not allow-s903740.pdf
Restricted to Repository staff only

Download (970kB) | Request a copy
[thumbnail of s903740_01.pdf] Text
s903740_01.pdf
Restricted to Repository staff only until 8 August 2026.

Download (9MB) | Request a copy
[thumbnail of s903740_02.pdf] Text
s903740_02.pdf
Restricted to Repository staff only

Download (1MB) | Request a copy

Abstract

The concept of national identity has been manipulated by media on account of the dichotomous representation of positive ingroup and negative outgroup. Thus, strategies of persuasion are used by media discourse producers as a rhetorical device to form a collective national identity that contributes to shaping a particular social structure. Though abundant studies have investigated the construction of national identity, studies on the national identity construction from linguistical perspective in media suffer scarcity in the Kurdish context. Following Reisigl and Wodak’s (2001) Discourse-historical Approach (DHA), this study aims at examining three discursive strategies for representation of in- and out-groups focusing on the strategies of argumentation as persuasive devices and examining referential strategies and predicational strategies as the basis for the strategies of argumentation to understand the form of Kurdish national identity constructed by Rudaw media, and its impact on receptions. To address the subjectivity in DHA, keyness analysis of corpus linguistic was used for identifying topics in the texts. The data of the study are from opinion articles published on Rudaw digital portal during the years 2014-2019 and data from interviews with the commentators on these articles. The findings revealed that the use of spatialisation prevailed as a linguistic means for realisation of referential strategies to impersonalise the agents and blur the responsibility. For predicational strategies, the study discovered that the negative qualities were rather assigned to Iraq as a country and its government. Topoi were heavily depended on as means of realisation of persuasive strategies, and the prevalent topoi were topos of threat and danger and topos of disadvantage and uselessness. Finally, the study provides a framework for understanding the process followed in Rudaw media for laying down the argumentation scheme which can be a blueprint of a guideline for pedagogical means in teaching rhetorical devices of persuasion.

Item Type: Thesis (Doctoral)
Supervisor : Dzakiria, Hisham and Sarjit Singh, Manvender Kaur
Item ID: 10688
Uncontrolled Keywords: Discourse-historical Approach (DHA), Persuasive strategies, Kurdish national identity, Wmatrix4, Media discourse.
Subjects: T Technology > T Technology (General) > T58.5-58.64 Information technology
P Language and Literature > P Philology. Linguistics
Divisions: Awang Had Salleh Graduate School of Arts & Sciences
Date Deposited: 16 Oct 2023 06:27
Last Modified: 16 Oct 2023 06:27
Department: Awang Had Salleh Graduate School of Art & Sciences
Name: Dzakiria, Hisham and Sarjit Singh, Manvender Kaur
URI: https://etd.uum.edu.my/id/eprint/10688

Actions (login required)

View Item
View Item