UUM Electronic Theses and Dissertation
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Assessment of knowledge, attitude and practice on traceability technology among poultry farmers in Kedah

Siti Nurkhadijah, Md. Yunos (2022) Assessment of knowledge, attitude and practice on traceability technology among poultry farmers in Kedah. Masters thesis, Universiti Utara Malaysia.

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Animals and products traceability are the most important tools in food safety and disease management. Nowadays people’s concerns about food safety are extremely high and food security has become the main national agenda. Disease in animals and contaminated animals’ products are losses which become a threat to food safety. As a mature and rapidly growth industry, poultry traceability is important for farm production and trade purposes as well as disease outbreak management, public health and sustainable farming with concern on impact towards environment. In this industry, traceability elements of animals’ identification, premise registration and movements should be a part of daily husbandry practice. This study was conducted to evaluate the level of poultry farmers knowledge, attitude and practice (KAP) of traceability in Kedah. In a cross-sectional survey, a total of 62 farmers from different management backgrounds completed a questionnaire which aimed to evaluate their KAP domains of traceability. The results showed that 43.5% of poultry farmers have a high satisfactory knowledge of traceability elements and the national traceability system that has been introduced. Although the level of knowledge is moderate, the number of good attitude farmers to be compliant with traceability is high (71%) with 46.7% of population practicing good traceability. Attitude variables were also found to have a relationship towards best practices. Therefore, results from KAP study of poultry farmers reveal the level of knowledge, attitude and practice on upstream players of supply chain, suggesting the need of traceability training and education on systematic traceability system to ensure the national food safety and food security. The authority should strengthen the implementation of national traceability system for all the players involved along the food chain including at farm level for the benefits of local consumption as well as international trade in sustainable approach.

Item Type: Thesis (Masters)
Supervisor : Mohd Sharif, Kamal Imran
Item ID: 10865
Uncontrolled Keywords: Traceability, Poultry, Farmers, Knowledge, Attitude and Practice
Subjects: H Social Sciences > HF Commerce. > HF5549-5549.5 Personnel Management. Employment
Divisions: College of Business (COB)
Date Deposited: 04 Jan 2024 07:00
Last Modified: 04 Jan 2024 07:00
Department: College of Business (COB)
Name: Mohd Sharif, Kamal Imran
URI: https://etd.uum.edu.my/id/eprint/10865

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