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The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia

Nazlisham, Abdul Majid (2021) The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia. Doctoral thesis, Universiti Utara Malaysia.

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Job satisfaction (JS) of employees has been an important factor in organisations as part of achieving organisational performance and goals. This factor has been discussed and deliberated over a century. This study was conducted to gain a better understanding of the factors affecting JS with specific reference to the employees of Government Linked Companies (GLCs). JS of employees is very important for organisations, especially in GLCs. GLCs are important as part of the catalyst for the economy. GLCs were incorporated as part of the nation’s strategy to propel and transcend the nation into achieving developed nation status by 2020. Internal marketing (IM) factors are factors that exist among employees in organisations. IM factors are relevant in organisations such as GLCs and act as indicators for JS of the employees in the GLCs. The IM factors, namely employee empowerment (EE), employee motivation (EM), training and development (TD), benefits and compensation (BC) and internal communication are studied as factors against JS in GLCs in the dissertation. Organisational culture (OC) was selected as the moderator against the IM factors towards the JS of the GLCs. 706 employees from 10 GLCs were chosen from the Ministry of Science, Technology and Innovation (MOSTI) for this study. 361 responses were received and 341 were deemed valid for analysis. The researcher collected the data through self-administered survey questionnaires. The hypotheses were tested using SPSS version 21.0 and PLS-SEM version 3.0. The findings showed that EE, EM and BC showed positive relationships with JS. OC did not moderate the relationship between the IM factors and JS. The study has shown the relevance of IM factors towards JS. It has also acted as the foundation for the study of JS factors among the employees of GLCs. It is hoped that the findings in the study will be used to improve the JS of employees in GLCs.

Item Type: Thesis (Doctoral)
Supervisor : Perumal, Selvam and Sulaiman, Yaty
Item ID: 10952
Uncontrolled Keywords: Job satisfaction, internal marketing, organizational culture, Government Link Companies, Ministry of Science, Technology and Innovation.
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD58.7 Organizational Behavior.
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 05 Feb 2024 08:19
Last Modified: 05 Feb 2024 08:19
Department: Othman Yeop Abdullah Graduate School of Business
Name: Perumal, Selvam and Sulaiman, Yaty
URI: https://etd.uum.edu.my/id/eprint/10952

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