Antecedents of continuance intention among youth in utilising monorail service

The continued usage of monorail services among youth in promoting sustainable public transit presents significant challenges to transportation planners as their engagement remains inconsistent, potentially undermining long-term sustainability goals. This issue is particularly critical in urban areas where efficient public transit is essential for reducing traffic congestion, lowering carbon emissions, and promoting economic development. This study examines the interrelationships between brand trust, perceived usefulness, convenience usage, and youth's continuance intention to use monorail services. Additionally, it investigates the moderating effect of personal innovativeness on these relationships. A quantitative research design was employed in this study. Data collected from 388 Malaysian youth using monorail services was analyzed using multiple regression analysis via SPSS 29.0. The findings reveal a positive and statistically significant relationship between perceived usefulness, convenience usage, and the likelihood of youth continuing to use monorail services. Contrary to expectations, brand trust showed an insignificant relationship. Further investigation into the moderating effect of personal innovativeness on these relationships indicates that it does not exert significant moderating effects on youth's continuance intention to use monorail services. Transportation authorities and urban planners should develop effective, targeted strategies that enhance perceived value and convenience to foster youth's intention to continue using monorail services. They would gain valuable insights into increasing youth engagement with sustainable public transportation options. This study integrates the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) into a unified proposed research framework and examines the linkages between brand trust, perceived usefulness, convenience usage, and youth's continuance intention to use monorail services, including the moderating role of personal innovativeness in the Malaysian context. This research highlights the role of individual traits in youth's decisions to keep using monorail services