UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Exploring The Opportunities and Limitations Of Mobile Commerce (M-Commerce) Performance : A Preliminary Study

Ibrahim, Musbah (2007) Exploring The Opportunities and Limitations Of Mobile Commerce (M-Commerce) Performance : A Preliminary Study. Masters thesis, Universiti Utara Malaysia.

[thumbnail of ibrahim_musbah.pdf] PDF
ibrahim_musbah.pdf
Restricted to Registered users only

Download (3MB)

Abstract

Generally, the purpose of this study was to explore the opportunities and limitation in
mobile commerce toward the performance in m-commerce among the user of m
commerce and to examine the relationship between opportunities and limitation toward
performance in m-commerce. So, the main purposes of this study are; (a) to investigate
the relationship between opportunities and performance in m-commerce; (b) to
investigate the relationship between limitations and performance in m-commerce, and (c)
to investigate the relationship between opportunities and limitation with the performance
of m-commerce. Moreover, this study determines whether the dimensions of
opportunities and limitation in m-commerce moderate the relationship with performance
in m-commerce. Data were collected from 40 UUM MBA students by using simple
random sampling. The study showed that limitation in m-commerce dimensions only
related with performance in m-commerce. The study also found out that the dimensions
limitation in m-commerce influenced performance in m-commerce. Thus only dimension
of limitation in m-commerce and the dimension performance in m-commerce are related
significantly.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 116
Uncontrolled Keywords: Commerce, Communication, Mobile System, Technology
Subjects: H Social Sciences > HF Commerce. > HF5548.34 Mobile Commerce
Divisions: College of Business (COB)
Date Deposited: 18 Aug 2009 01:30
Last Modified: 24 Jul 2013 12:05
Department: Faculty of Business Management
URI: https://etd.uum.edu.my/id/eprint/116

Actions (login required)

View Item
View Item