Ibrahim, Musbah (2007) Exploring The Opportunities and Limitations Of Mobile Commerce (M-Commerce) Performance : A Preliminary Study. Masters thesis, Universiti Utara Malaysia.
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Abstract
Generally, the purpose of this study was to explore the opportunities and limitation in
mobile commerce toward the performance in m-commerce among the user of m
commerce and to examine the relationship between opportunities and limitation toward
performance in m-commerce. So, the main purposes of this study are; (a) to investigate
the relationship between opportunities and performance in m-commerce; (b) to
investigate the relationship between limitations and performance in m-commerce, and (c)
to investigate the relationship between opportunities and limitation with the performance
of m-commerce. Moreover, this study determines whether the dimensions of
opportunities and limitation in m-commerce moderate the relationship with performance
in m-commerce. Data were collected from 40 UUM MBA students by using simple
random sampling. The study showed that limitation in m-commerce dimensions only
related with performance in m-commerce. The study also found out that the dimensions
limitation in m-commerce influenced performance in m-commerce. Thus only dimension
of limitation in m-commerce and the dimension performance in m-commerce are related
significantly.
Item Type: | Thesis (Masters) |
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Supervisor : | UNSPECIFIED |
Item ID: | 116 |
Uncontrolled Keywords: | Commerce, Communication, Mobile System, Technology |
Subjects: | H Social Sciences > HF Commerce. > HF5548.34 Mobile Commerce |
Divisions: | College of Business (COB) |
Date Deposited: | 18 Aug 2009 01:30 |
Last Modified: | 24 Jul 2013 12:05 |
Department: | Faculty of Business Management |
URI: | https://etd.uum.edu.my/id/eprint/116 |