Exploration of first-mile logistics in Northern Region Malaysia

The rapid growth of e-commerce in Malaysia has intensified challenges in first-mile logistics, where shippers and transporters struggle with real-time pickup requests, additional orders, incorrect addresses, vehicle capacity constraints, and outdated systems. These inefficiencies lead to delays, increased costs and dissatisfaction. This study, using a qualitative approach, explores these challenges through interviews with 12 respondents, 6 shippers and 6 transporters, operating within Malaysia’s northern region. The findings highlight issues such as poor route optimization, limited vehicle capacity, and reliance on manual processes, which disrupt logistics coordination and cause shipment delays. The significance of this study lies in its practical insights into operational pain points from both shipper and transporter perspectives, providing realworld understanding of first-mile inefficiencies. To improve efficiency, the study recommends dynamic scheduling, real-time tracking, optimized fleet management, and enhanced technology adoption. Strengthening coordination between shippers and transporters and investing in automated logistics solutions are key to optimizing firstmile logistics and enhancing Malaysia’s e-commerce supply chain performance