Investigating success factors of women entrepreneur in Pasar Besar Siti Khadijah Kota Bharu

This study investigates the factors that influence the success of women entrepreneurs through an Islamic lens, focusing specifically on businesswomen at Pasar Besar Siti Khadijah in Kota Bharu. The research explores how entrepreneurial skills, business experience, ethical values in Islam and Islamic financial literacy contribute to business outcomes. Based on survey data collected from local traders, the analysis shows that entrepreneurial skills, experience and financial literacy grounded in Islamic principles significantly support business success. However, ethical values in Islam did not show a direct statistical impact, suggesting that while these values remain deeply embedded in daily practice, they may not serve as a distinguishing factor for success in this context. The study reflects the unique environment of Pasar Siti Khadijah, where cultural norms and practical experience intersect closely with business activities. The findings offer useful insights for future programs aiming to support women entrepreneurs, while also acknowledging limitations such as the specific sample location, the use of self-report surveys and the narrowed focus on selected variables.