An extended ixd-based digital graphic novels: capturing aesthetic values and measures into the design

Digital Graphics Novel (DGN) has gained its reputation in recent years based on its benefits. This study explores the theoretical parts of DGNs, which make them a valuable resource in research and information sharing. Currently, DGN is developed without realising its impact on aesthetic values. This study is motivated by the limited local content that focuses on proper interaction design (IxD) theory. The main objective is to develop an extended IXD-based DGN by capturing its aesthetic values. This research covers four phases, starting from the literature study, model extension, and validation of IxD-based DGN model using expert evaluation, design and development of the DGN archetype, comprising a DGN container and archetype, and lastly, evaluation on the aesthetic values of IxD-based DGN using Birkhoff’s Aesthetic Measure (BAM). The evaluation process is based on the values and components derived from the data collection process using the qualitative research method. In general, findings from this study summarise the current literature and identify the aesthetic values and components that are synthesised in an extended model for IxD-based DGN that could impact the design of appealing DGN products. In conclusion, this study presents an extended model for IxD-based DGN, incorporating aesthetic measures using the BAM. The extended model serves as a guideline for researchers in interaction design and practitioners and is complemented by a research outline with several opportunities to further explore aesthetic values in DGN design