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Factor influence job satisfaction among p-hailing riders in Klang Valley, Malaysia

Nik Faizah, Nik Baharum (2026) Factor influence job satisfaction among p-hailing riders in Klang Valley, Malaysia. Masters thesis, Universiti Utara Malaysia.

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Abstract

The gig economy has long been one of the key areas of employment in the development of the global economy, and P-hailing is one of them that is becoming increasingly popular. In Malaysia, the number of P-hailing riders showed a significant increase when the Movement Control Order (MCO) was enforced in March 2020, in response to the COVID-19 pandemic. P-hailing services have become an important field of employment in Malaysia, particularly during the COVID-19 pandemic, as the gig economy's rapid growth has transformed labor markets globally. Although p-hailing riders offered essential services during times of constrained mobility, they nevertheless have to deal with issues like unstable income, long workdays, and inadequate social protection. These circumstances raise questions about their well-being, job happiness, and the viability of gig labor. This study examines the connections between Malaysian p-hailing riders' job satisfaction, income stability, and work-life balance. Based on survey data mostly from riders in Selangor and Kuala Lumpur, the study looks at how riders' opinions of their employment are affected by unpredictable timetables, varying wages, and economic influences. By offering localized information on gig workers' experiences in Malaysia a setting that is frequently ignored in international scholarship, the findings seek to close a significant research gap. The work informs policymakers about how to improve rider welfare, adds to the scholarly conversation on labor precarity, and provides useful insights for platform providers. The research emphasizes the significance of evidence-based interventions to guarantee the long-term survival of p-hailing services and the resilience of Malaysia's gig economy by highlighting the relationship between personal well-being and economic stability

Item Type: Thesis (Masters)
Supervisor : Hanafi, Norshafizah
Item ID: 12164
Uncontrolled Keywords: Gig economy, P-hailing, rider welfare, safety risk, financial security, career development.
Subjects: H Social Sciences > HF Commerce. > HF5001-6182 Business
Divisions: School of Business Management
Date Deposited: 26 May 2026 02:36
Last Modified: 26 May 2026 02:36
Department: School Of Business Management
Name: Hanafi, Norshafizah
URI: https://etd.uum.edu.my/id/eprint/12164

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