UUM Electronic Theses and Dissertation
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Virtual Reality Features for E-Commerce 3D PDF Advertising

Najihah, Mohd Zauki (2009) Virtual Reality Features for E-Commerce 3D PDF Advertising. Masters thesis, Universiti Utara Malaysia.

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Abstract

This research intention is to investigate which virtual reality design interface features should be included in e-commerce 3D PDF advertising and to enhance user’s level of
understanding or awareness of the product by presenting the proposed design features in the VR advertising material.
Nowadays, there are already companies adopting virtual reality technology in their ecommerce advertising business. With virtual reality being introduced, there are also
many virtual reality features that have emerged which may not be suitable to be applied to e-commerce advertising. Therefore the knowledge of knowing which features to use
are essential to ensure that customer will be satisfied in experiencing the advertisement.Though there are many tools which could be used for 3D advertising 3D PDF has proven to be the best option for e-commerce advertising.There are several processes used in completing this paper to guide the research in achieving the paper’s mission. In general the steps are about:
1) Recognizing the problems
2) Analyzing and extracting the possible solutions of which virtual reality features
to be used in 3D PDF
3) Devising and conducting experiment and survey for the 3D PDF advertisements
which included the tailored virtual reality features
4) Evaluating users’ attitude towards the material
Through experiments and user’s evaluation, this study concluded that there are two main
categories of virtual reality features that can be use in 3D PDF advertisement which are
visual simulation and behavioral simulation. Furthermore the quest to enhance user
awareness of the product is successful when the features are presented in the advertisement.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 1568
Uncontrolled Keywords: e-Commerce, Sales, Promotion, Virtual Reality, Interface Design, Product Awareness, Product Understanding
Subjects: H Social Sciences > HF Commerce. > HF5801-6182 Advertising
Divisions: College of Arts and Sciences (CAS)
Date Deposited: 23 Feb 2010 03:26
Last Modified: 24 Jul 2013 12:12
Department: College of Arts and Sciences
URI: https://etd.uum.edu.my/id/eprint/1568

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