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Internationalization of Young Firm Using Internet Technology: Case of Google

Azlini, Awang (2009) Internationalization of Young Firm Using Internet Technology: Case of Google. Masters thesis, Universiti Utara Malaysia.

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Abstract

A growing phenomenon in issue in internationalization of the young firm that use the internet as a channel offering products or service. Purpose of this study was to see that young firms can succeed by using internet technology as channel to access the certain country through this
internationalization. This study use the Theory of Internationalization and Theory of New Venture which proved that firm will can succeed in brief periods if use technology internet as medium or mode of entry in
internationalization. By using by take example Google Company as case study basis, with perception that internet use technology overall at all those countries being participated, can show one firm will succeed quickly if use
internet as medium in his mode of entry. Here it is clear that, theory used by very helpful researcher in this study because in fact, too helpful technology internet new firms in entering international market.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 1639
Uncontrolled Keywords: Internationalization, Internet Industry, Electronic Commerce
Subjects: H Social Sciences > HD Industries. Land use. Labor.
Divisions: College of Business (COB)
Date Deposited: 30 Mar 2010 03:53
Last Modified: 24 Jul 2013 12:12
Department: College of Arts and Sciences
URI: https://etd.uum.edu.my/id/eprint/1639

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