UUM Electronic Theses and Dissertation
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Criteria for Measuring Perceived Usefulness of Mobile Commerce Services

Wong, Ha Ding (2009) Criteria for Measuring Perceived Usefulness of Mobile Commerce Services. Masters thesis, Universiti Utara Malaysia.

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Abstract

The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study.
Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results showed that privacy, efficiency, cost, convenience and trust are significantly correlated to the perceived usefulness of m-commerce services. However, security did not show significant correlation to perceived usefulness.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 1657
Uncontrolled Keywords: Mobile Communication Systems, Mobile Commerce, User Perception
Subjects: H Social Sciences > HF Commerce. > HF5548.34 Mobile Commerce
Divisions: College of Business (COB)
Date Deposited: 01 Apr 2010 04:23
Last Modified: 24 Jul 2013 12:12
Department: College of Business
URI: https://etd.uum.edu.my/id/eprint/1657

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