UUM Electronic Theses and Dissertation
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Mobile Real Estate Agent (M-RESTA)

Syahril Emran, Mohd Nor (2009) Mobile Real Estate Agent (M-RESTA). Project Report. College of Arts and Sciences (CAS). (Unpublished)

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SPG Technologies Enterprise is designed to be a one-stop IT solutions center by providing computer maintenance and services, computer hardware and software supply, software development and multimedia design. In line with the company's start-up plan, we focus on development of software products. This business plan was prepared to get a
business loan of RM60,OOO. Having a vast experience in Information Technologies, currently SPG Technologies is working on the development of software service system called
MOBILE REAL ESTATE AGENT. MOBILE REAL ESTATE AGENT or M-RESTA is a mobile base system using Short Message System or SMS to manage landed property for renting, selling and
buying. These properties include house and land. M-RESTA creates a new virtual intermediary that offers benefits for both the buyer and the seller. For the buyer this should result in lower prices, lower search costs and lower order costs and for the seller this should increase market coverage, lower marketing and distribution costs. The main objective of M-RESTA is to drive out inefficiency within the industry which by default requires proactive cooperation between buyers and sellers. The service is the SMS for property information where buyers can access to a wide range of property and services accompanied by the relevant information through their own mobile phone. On the others side the sellers can advertise their property for selling or renting. This is much better than news paper or magazine which in currently popular in advertising their property. The other current method is the website or web base system. Web site has limitation where people need to have computer and internet access. Some of the latest mobile phone can open web base system, but it still has limitations because internet from mobile phone is slightly different from using a computer, in terms of speed and interface. This service is unique as it provides property for renting, buying and selling through mobile access. Similar services are only available through the web. M-RESTA
provides fast, easy and smart access to property business activities. The Market M-RESTA provides services such as search, rent, buy or sell property using mobile phone via SMS. M-RESTA services will be targeted to those who are looking for property to rent, buy or sell. Potential users are tenant, landlord, property agent, student and tourists. There are four stages of market target growth.
.The startup: service will be provided to small areas, for example, universities and colleges. Targeted to student, lecturer and universities event.
.The second stage: market will expand to small towns where properties in these areas are not included in any property advertisement.
.The third stage: service will focus on big cities such as Kuala Lumpur, Penang and Johor Bharu.
.The Finale stage: services will cover the whole of Malaysia.
The Products & Services.
The system which is called M-RESTA is a new innovative idea that will provide mobile based services via SMS. This is an added service to other current services provided through SMS. M-RESTA will be developed to provide the service of search, rent, buy and selling property using mobile phone via SMS and not through the internet. Functions of the service will be to process requirements from user query, do the data matching and produce feedback on relevant information. Other functions are to store information from users and updating data
The Strategy
M-RESTA will follow five precise strategies to achieve the desired growth.
1. Build customized versions of products such as different languages for different user.
2. Use strong marketing infrastructure
3. Promote the do-it-yourself concept to end users by training them to use the service.
4. Store all M-RESTA user data so that any new services created or produced can be promoted earlier
5. Focus on follow-up technology which is more appropriate for the masses.

Item Type: Monograph (Project Report)
Supervisor : UNSPECIFIED
Item ID: 1726
Uncontrolled Keywords: Technopreneurship, SPG Technologies Enterprise, Software Development, Mobile Real Estate Agent (M-RESTA)
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: College of Arts and Sciences (CAS)
Date Deposited: 18 Apr 2010 04:03
Last Modified: 24 Jul 2013 12:12
Department: College of Arts and Sciences
URI: https://etd.uum.edu.my/id/eprint/1726

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