UUM Electronic Theses and Dissertation
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MMS (Multimedia Message Service) Service Adoption Rates in Algeria

Rochdi, Debili (2010) MMS (Multimedia Message Service) Service Adoption Rates in Algeria. Masters thesis, Universiti Utara Malaysia.

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This thesis tries to analyze the factors that affect the intention to adopt Multimedia message service (MMS) among users in Algeria. Innovation diffusion theory was chosen
as the basis of framework to better explain customer's acceptance of this new mobile service. MMS provides more multimedia communication with entertainment effects than
current text base short message service (SMS). The main purpose of this thesis is to investigate the occurrence of MMS from a user's perspective, to present a definition of
this new message service and provide a deeper understanding of the phenomenon. The main objective is to present a theoretical framework regarding MMS usage and to empirically investigate which user related factors to consider, when developing services adapted for mobile message use. Survey was chosen to gather the data. The measures and hypotheses were analyzed using SPSS. Results show that Ease of use, perceived enjoyment and perceived media richness significantly influence passenger's intention
towards adopting MMS in Algeria. At last, the implications of the findings are discussed.

Item Type: Thesis (Masters)
Supervisor : Abdullah, Shahmir Sivaraj
Item ID: 2125
Uncontrolled Keywords: Multimedia Message Service (MMS), Algeria
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK6570 Mobile Communication System.
Divisions: College of Business (COB)
Date Deposited: 14 Oct 2010 05:00
Last Modified: 24 Jul 2013 12:14
Department: College of Business
Name: Abdullah, Shahmir Sivaraj
URI: https://etd.uum.edu.my/id/eprint/2125

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