CRM Factors That Affect the Firm Performance in Telecommunication Industry in Libya

By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before in telecommunication industry in Libya. Data were collected through questionnaire and there were 100 respondents. Findings suggest that customer relationship management factors; information gathering, information processing, information management, customer loyalty and customer retention with firm performance in telecommunication industry in Libya.