UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Hotel Room Rates And It's Influences To Business Decision Making

Ahmad Fauzy, Haji Hashim (2001) Hotel Room Rates And It's Influences To Business Decision Making. Masters thesis, Sekolah Siswazah.

[thumbnail of Ahmad_Fauzy_bin_Haji_Hashim,_2001.pdf] PDF
Restricted to Registered users only

Download (2MB) | Request a copy
[thumbnail of 1-Ahmad_Fauzy_bin_Haji_Hashim,_2001.pdf]

Download (401kB) | Preview


This study was conducted to determine and obtain facts and resolution regarding the influence of hotel room rates on the sustainance of the hotel industry with particular
emphasis on hotels in the northern states of Malaysia viz Kedah, Penang Island, Perlis and Langkawi Island. The special emphasis in this study is to see the various
methods used in arriving at how room rates are pegged. In this study, hotels are randomly selected ranging from small hotels which bears no 'star' ratings to five star
hotels. Questionnaires were distributed to respondents followed by interpretations. The analysis of these inputs were conducted with the SPSS software using mean statistics, standard deviation, t-tests, ANOVA (analysis of variance) and correlation ststistics. The relevance of the results will be based on the significant level. An accepted significant level will be 0.95 or 5% . The result of this study revealed that hotels do not have a common denominator in pegging room rates to the multi-varied
range of customers. Further to this, a series of suggestions and recommendations have been put forward as a guideline to the industry. It is hoped that these guidelines will be a norm in the business practice.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 242
Uncontrolled Keywords: Hotel Room Rates, Hotel Industry, Northern Malaysia
Subjects: T Technology > TX Home economics
Divisions: Faculty and School System > Sekolah Siswazah
Date Deposited: 09 Sep 2009 08:39
Last Modified: 24 Jul 2013 12:06
Department: Universiti Utara Malaysia
URI: https://etd.uum.edu.my/id/eprint/242

Actions (login required)

View Item
View Item