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The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia

Gebrina, Alifya (2009) The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia. Masters thesis, Universiti Utara Malaysia.

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Abstract

These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variable (firm performance). The finding result has positive significant relationship between independent variable to dependent variable. However, this research cannot be generalize and applicable on e-commerce practice in Indonesia only. It is beneficial for future research to observe the relationship between brand image and e-commerce practice on firm performance in other cou

Item Type: Thesis (Masters)
Supervisor : Mohd Mokhtar, Sany Sanuri
Item ID: 3672
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: College of Business (COB)
Date Deposited: 22 Dec 2013 00:46
Last Modified: 22 Dec 2013 00:46
Department: College of Businness
Name: Mohd Mokhtar, Sany Sanuri
URI: https://etd.uum.edu.my/id/eprint/3672

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