UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

Facebook in Building Social Capital: A Study of Malaysia College Students

Chuah, Soo Fei (2010) Facebook in Building Social Capital: A Study of Malaysia College Students. Masters thesis, Universiti Utara Malaysia.

[thumbnail of s804404.pdf] Text
s804404.pdf
Restricted to Registered users only

Download (979kB)

Abstract

The main purpose of this study is to examine the relationship between social capital, self-esteem, life satisfaction and the use of Facebook. A survey was conducted in Universiti Utara Malaysia to examine the relationship between bonding and bridging social capital, degrees of a person self-esteem and life satisfaction and intensity of Facebook use. 230 questionnaires were distributed to undergraduate Communication students and 224 questionnaires were collected. The results of the research showed that there are positive relationship between bonding social capital, bridging social capital, self-esteem and the intensity of Facebook use, with the strongest relationship being to self-esteem. However, the results showed that there is no significant relationship between the degrees of a person’s life satisfaction and the intensity of Facebook use.

Item Type: Thesis (Masters)
Supervisor : Budiman, Adrian and Ahmad, Khairie
Item ID: 3722
Subjects: H Social Sciences > HM Sociology.
Divisions: College of Arts and Sciences (CAS)
Date Deposited: 05 Feb 2014 07:24
Last Modified: 05 Feb 2014 07:24
Department: Othman Yeop Abdullah Graduate School of Business
Name: Budiman, Adrian and Ahmad, Khairie
URI: https://etd.uum.edu.my/id/eprint/3722

Actions (login required)

View Item
View Item