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Factors influencing the adoption of mobile banking among Generation Y

Adilah, Othman (2014) Factors influencing the adoption of mobile banking among Generation Y. Masters thesis, Universiti Utara Malaysia.

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Abstract

The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In this study, a total of 400 questionnaire forms were distributed to respondents, but only 382 were returned. The variables that have been tested in this study were Perceived Usefulness, Perceive Ease of Use, Awareness, Trust, Perceived Value and Social Norms. The findings of the study revealed that all independent variables have a positive relationship with the dependent variable. Meanwhile, Social Norms have a positive influence towards Mobile Banking Adoption among Generation Y.

Item Type: Thesis (Masters)
Supervisor : Adam, Mohamad Zainol Abidin
Item ID: 4083
Subjects: H Social Sciences > HG Finance
T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK6570 Mobile Communication System.
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 14 Sep 2014 01:21
Last Modified: 14 Apr 2016 02:24
Department: Othman Yeop Abdullah Graduate School of Business
Name: Adam, Mohamad Zainol Abidin
URI: https://etd.uum.edu.my/id/eprint/4083

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