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The study on strategic planning process and performance of Universiti Malaysia Perlis

Siti Farah Syazana, Mohamed Yusoff (2015) The study on strategic planning process and performance of Universiti Malaysia Perlis. Masters thesis, Universiti Utara Malaysia.

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This research aims to identify strategic planning process characteristics in Universiti
Malaysia Perlis (UniMAP) and to examine its relationship with firm performance. Existing
literature, both theoretical and empirical, is examined to identify the state of knowledge
regarding strategic planning process. This study was done via a survey of Universiti Malaysia Perlis (UniMAP) staf who involves in strategic planning process. The results of the survey provided information on the relationship of strategic planning process applied in UniMAP
and how it reflects towards the firm performance. Key findings provided empirical evidence about the involvement of top and line management in planning, and the impact of strategic planning process towards UniMAP performance. Furthermore, the study found a strong positive relationship between strategic planning and firm performance. This research gives new empirical evidence about the value of strategic planning to corporate performance in the context of UniMAP

Item Type: Thesis (Masters)
Supervisor : Ahmad Arshad, Darwina
Item ID: 4892
Uncontrolled Keywords: Strategic planning, Firm Performance, Malaysia
Subjects: H Social Sciences > HD Industries. Land use. Labor. > HD28-70 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 26 Aug 2015 06:04
Last Modified: 05 Apr 2021 01:21
Department: Othman Yeop Abdullah Graduate School of Business
Name: Ahmad Arshad, Darwina
URI: https://etd.uum.edu.my/id/eprint/4892

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