UUM Electronic Theses and Dissertation
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Factors influence online buying behavior on online shopping: A study among UUM postgraduate students

Su'aidah, Abdullah (2016) Factors influence online buying behavior on online shopping: A study among UUM postgraduate students. Masters thesis, Universiti Utara Malaysia.

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The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buying behaviour online. Primary data was collected through a survey that were conducted on students of Universiti Utara Malaysia. Price, trust, convenience, website quality and security were identified as important factors which lead to certain buying behavior in online shopping. The world wide web is rebuild around people where social circles influence is lead to online buying. Price, trust, convenience, web design and security have been identified as important factors. Price was considered to be the most important and affecting factor for the majority of internet consumer. Most of the consumers hesitate not to shopping online, because of the insecure payment and transactions systems.

Item Type: Thesis (Masters)
Supervisor : Sulaiman, Yaty
Item ID: 5936
Uncontrolled Keywords: online shopping, Price, trust, convenience, web design, security, online buying behavior.
Subjects: H Social Sciences > HF Commerce. > HF5415.33 Consumer Behavior.
Divisions: School of Business Management
Date Deposited: 04 Jan 2017 10:44
Last Modified: 09 Mar 2023 03:05
Department: School of Business Management
Name: Sulaiman, Yaty
URI: https://etd.uum.edu.my/id/eprint/5936

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