UUM Electronic Theses and Dissertation
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Factors influencing service performance of insurance agents

Rosnani, Mokhtar (2016) Factors influencing service performance of insurance agents. Masters thesis, Universiti Utara Malaysia.

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The role of agents as intermediaries between customers and insurance company is important in the insurance industry. Insurance agents performance
depends on the willingness of the agents to consult explain and convince potential customers about the proposed insurance policies either a conventional or Takaful systems or schemes. The purpose of this study is to investigate the factors that influenced the service performance of insurance agents A total number of 350 questionnaires were distributed to insurance agents in Northern Malaysia but only
291 were usable for analysis. Correlation and regression analysis were used to analyse all data. The findings indicated that agents’ service performance is positive related to all the four independent variables (commitment, motivation, attitudes and perceived behaviour control). In addition, from the multiple regression analysis that was conducted, it showed that agents’ attitude is the strongest factor influencing agents’ service performance.

Item Type: Thesis (Masters)
Supervisor : Adam, Mohamad Zainol Abidin
Item ID: 5944
Uncontrolled Keywords: Performance, Commitment, Motivation, Attitude and Perceived Behavioural Control.
Subjects: H Social Sciences > HF Commerce. > HF5549-5549.5 Personnel Management. Employment
Divisions: Othman Yeop Abdullah Graduate School of Business
Date Deposited: 08 Jan 2017 17:41
Last Modified: 19 Apr 2021 06:43
Department: Othman Yeop Abdullah Graduate School of Business
Name: Adam, Mohamad Zainol Abidin
URI: https://etd.uum.edu.my/id/eprint/5944

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