UUM Electronic Theses and Dissertation
UUM ETD | Universiti Utara Malaysian Electronic Theses and Dissertation
FAQs | Feedback | Search Tips | Sitemap

A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene

Adegoke, Ojeniyi (2016) A theoretical and practical approach to a persuasive agent model for change behaviour in oral care and hygiene. PhD. thesis, Universiti Utara Malaysia.

[thumbnail of s94442_01.pdf]

Download (3MB) | Preview
[thumbnail of s94442_02.pdf]

Download (3MB) | Preview


There is an increased use of the persuasive agent in behaviour change interventions due to the agent‘s features of sociable, reactive, autonomy, and proactive. However, many interventions have been unsuccessful, particularly in the domain of oral care. The psychological reactance has been identified as one of the major reasons for these
unsuccessful behaviour change interventions. This study proposes a formal persuasive agent model that leads to psychological reactance reduction in order to achieve an improved behaviour change intervention in oral care and hygiene. Agent-based
simulation methodology is adopted for the development of the proposed model. Evaluation of the model was conducted in two phases that include verification and validation. The verification process involves simulation trace and stability analysis. On the other hand, the validation was carried out using user-centred approach by developing an agent-based application based on belief-desire-intention architecture. This study
contributes an agent model which is made up of interrelated cognitive and behavioural factors. Furthermore, the simulation traces provide some insights on the interactions among the identified factors in order to comprehend their roles in behaviour change intervention. The simulation result showed that as time increases, the psychological reactance decreases towards zero. Similarly, the model validation result showed that the percentage of respondents‘ who experienced psychological reactance towards behaviour
change in oral care and hygiene was reduced from 100 percent to 3 percent. The contribution made in this thesis would enable agent application and behaviour change intervention designers to make scientific reasoning and predictions. Likewise, it provides a guideline for software designers on the development of agent-based applications that
may not have psychological reactance.

Item Type: Thesis (PhD.)
Supervisor : Yusof, Yuhanis and Ab Aziz, Azizi
Item ID: 6029
Uncontrolled Keywords: Persuasive agent, Agent-based simulation, Psychological reactance, Behaviour change intervention, Oral care and hygiene.
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions: Awang Had Salleh Graduate School of Arts & Sciences
Date Deposited: 05 Feb 2017 15:40
Last Modified: 05 Apr 2021 01:39
Department: Awang Had Salleh Graduate School of Arts and Sciences
Name: Yusof, Yuhanis and Ab Aziz, Azizi
URI: https://etd.uum.edu.my/id/eprint/6029

Actions (login required)

View Item
View Item