UUM Electronic Theses and Dissertation
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Online Grocery System

Ng, Swee Hoon (2002) Online Grocery System. Masters thesis, Universiti Utara Malaysia.

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The purpose of this project is to develop an interactive online grocery shopping system for the eGrocer Company. eGrocer is a specialist grocery retailer in the Kedah state of Malaysia that wants to transform its single store business into a thriving online brand. Presently, the
majority of eGrocer business comes in the form of grocery retail. By establishing a local reputation for stocking the fresh non-perishable grocery products and understanding customers' requirements, eGrocer gets a lot of customers as a result of word-of-mouth recommendation by satisfied customers. However, the location for eGrocer store is away from the main shopping district and so it does not attract a lot of people who were just passing. In the offline model, eGrocer buys stocks it expects to sell. When the eGrocer model goes online, it is able to sell a greater range of grocery products, cross-sell and up-sell a number of items to a national market. Therefore, the system provides a user-friendly web pages and effective advertising medium to promote grocery products at cheaper costs. Addtionally, eGrocer can build online community features that bring together shoppers from around the world to chat, share ideas, and learn about new products. The online community features enable eGrocer to has an alternative route for potential customers to come into the site. The System Development Life Cycle (SDLC) methodology is used to develop the online grocery system.

Item Type: Thesis (Masters)
Supervisor : UNSPECIFIED
Item ID: 639
Uncontrolled Keywords: Interactive System, Grocery, Online Shopping, E-commerce
Subjects: T Technology > TX Home economics
Divisions: Faculty and School System > Sekolah Siswazah
Date Deposited: 03 Nov 2009 10:49
Last Modified: 24 Jul 2013 12:08
Department: Sekolah Siswazah
URI: https://etd.uum.edu.my/id/eprint/639

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